A 20-year record of campaigns that move audiences.

Adam J. Segal founded The 2050 Group – Publicity in 2006 and has grown the agency's client base from coast to coast. With over 25 years of public relations and marketing experience, Adam is an expert in media relations and policy issues — a combination that gives the agency a uniquely informed, news-aware approach to every campaign it runs. Prior to founding the agency, Segal oversaw publicity and issue impact campaigns for leading non-profit organizations at an agency in Washington, DC. He has worked on both presidential and congressional campaigns.

Adam has advised entertainment, corporate, foundation, non-profit, and political clients on branding and advertising campaigns across print, television, radio and podcasts, digital, and out-of-home. His work has achieved diverse communications goals — reaching very specific, influential target audiences in some cases and hundreds of millions of people across the United States, North America, and around the world in others. He has successfully placed clients on every major network and many cable television programs, in every major national newspaper and weekly news magazine, and on leading podcasts. He has designed campaigns to reach experts, celebrities, YouTubers, and social media influencers, and produced dozens of notable events around the country — from political campaign announcements and Capitol Hill press conferences to product launches, gala dinners, and a high-profile rock concert.

Adam J. Segal is a member of the Academy of Motion Picture Arts and Sciences (AMPAS), the Academy of Television Arts and Sciences (ATAS), and the International Documentary Association (IDA). The 2050 Group – Publicity is the publicity agency of record for the IDA. Segal has been a featured speaker or panelist at industry events including the Hot Docs Canadian International Documentary Festival, DOC NYC, IDA, and more.

The agency's entertainment practices include film, television, awards publicity, digital marketing, podcasts, and books/literary PR. Beyond entertainment, the team manages communications strategies for foundations, non-profits, corporate clients, and political clients — across telecommunications, science and energy, defense and global security, health and pharma, civil rights, education, and more.

Segal and the agency have extensive experience working with many of the most successful production and distribution brands in the documentary space, including Warner Bros. Discovery, HBO Documentary Films, National Geographic Documentary Films, Hulu, Greenwich Entertainment, The New Yorker, The New York Times Op-Docs, The Guardian Documentaries, POV Shorts, Field of Vision, Topic, and TIME Studios. Branded film and entertainment clients have included PEPSI Studios, Patagonia Films, Airbnb, and Vans. Recent clients include Ford Foundation's JustFilms, Jewish Story Partners, AXS Film Fund, and other film funders.

Adam spent 11 years working on the Black farmers discrimination case for the National Black Farmers Association, and during part of that time on the Cobell Native American trust fund case. Both cases were ultimately settled, passed through Congress in 2010, and approved by the court in 2011. He also founded and directed the Hispanic Voter Project at Johns Hopkins University, appearing on NBC Nightly News, CNN, MSNBC, Bloomberg TV, C-SPAN, and NPR. He contributed a chapter to "The Mass Media and Latino Politics: Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004" (Routledge/Lawrence Erlbaum Associates, 2008). He has had his opinion columns published in leading newspapers including the Baltimore Sun.

In August 2009, PR WEEK Magazine named Segal to its coveted 40 Under 40 list. The magazine called Segal 'a champion of the little guy' and acknowledged his work on documentary film and issue campaigns. He has been a featured speaker or panelist at industry events including the Hot Docs Canadian International Documentary Festival, DOC NYC, IDA, and more.

Segal taught for eight years in the Master's in Communications program at Johns Hopkins University's Zanvyl Krieger School of Arts and Sciences Advanced Academic Programs, where he designed and taught courses including Internet and Mobile Strategy Lab. He has been profiled in Johns Hopkins magazines four times. He also taught the Master's level Entertainment Communications course at Georgetown University. He received his MA in Government from Johns Hopkins University and his BA in Political Science from The George Washington University. Segal founded and directed the Hispanic Voter Project at Johns Hopkins University and, in that role, appeared on NBC Nightly News, CNN, MSNBC, Univision, C-SPAN, NPR, and was interviewed by The New York Times, Los Angeles Times, USA Today, The Atlantic, Chicago Tribune, and more. Johns Hopkins Gazette called him 'one of the nation's leading authorities on Hispanic voting.'

Headquartered in the New York / New Jersey area, the agency runs campaigns from Los Angeles to London, with placements and partners across the globe. We meet clients where their stories live — on red carpets, in editorial offices, at the White House and on Capitol Hill, and on every major platform.

Agency founder Adam J. Segal may be e-mailed at adam@the2050group.com and reached by phone at 212-642-4317. Visit the Contact page for new business inquiries and press requests.