Strategy for the moments that define an organization.
The 2050 Group has managed important projects for corporate clients and non-profit organizations every year since 2006 — from product launches, major business announcements, crisis communications, and content sales to foundation campaigns, advocacy initiatives, and mission-driven media outreach. Clients include some of the most respected publicly traded corporations, brands, media companies, privately held businesses, foundations, and leading non-profits.
Product launches
From debut campaigns for new consumer products to industry-defining technology rollouts, we plan launches that earn coverage where it counts — national TV, top-tier newspapers, trade press, podcasts, and the social platforms shaping the conversation. We handle messaging, media training, embargoes, asset rollout, and day-of execution end to end.
Major business announcements
Strategic pivots, partnerships, leadership transitions, and milestone moments — we build the narrative, brief the press, and stage-manage the rollout so the story lands cleanly across business, trade, and consumer media.
Content sales
We handle publicity and communications strategy for the sale of films, TV series, and other video and audio content — supporting distributors, studios, producers, and rights holders through festival launches, market debuts, deal announcements, and ongoing press campaigns that drive value and visibility.
Crisis communications
When the news turns, the agency moves fast: situation assessment, message development, spokesperson preparation, statement drafting, reporter management, and ongoing monitoring. Our combination of policy fluency and entertainment-grade pace lets us protect reputation in hours, not weeks.
Sectors we know
Recent and past corporate clients span consumer services, consumer products, media (streaming, broadcast, digital, print and more), telecommunications, and financial services. Each year the agency works with Fortune 500 companies alongside mid-sized businesses and startups — the strategy scales, the rigor doesn't change.
Built for executive teams
Engagements are designed around C-suite expectations: tight reporting, decisive recommendations, and direct senior-level service. Founder Adam J. Segal personally leads strategy on corporate engagements and remains the primary point of contact through the life of the relationship.
Where culture and commerce meet.
The agency has partnered with leading brand studios and modern enterprises to shape narratives for world-class content — blending entertainment-grade storytelling with corporate communications strategy.
Mission-driven communications for foundations and leading non-profits.
For 20 years, The 2050 Group has provided exceptional public relations services to foundations and leading non-profit organizations. Founder Adam J. Segal has helped non-profits, foundations, and other organizations with strategic communications plans and messages around launches, reorganizations and major changes, new initiatives, and crisis communications — and has led successful media relations campaigns that have generated national attention and policy action on climate change and the environment, jobs and the economy, health care access, housing and home ownership, human rights and international affairs, and more.
The agency works with non-profits in two primary ways: as a communications and media relations consultant driving campaigns and coverage, and as a trainer and strategist building the capacity of in-house press and communications teams. The agency also has the capacity to fill temporary in-house communications director needs, and Adam is a skilled crisis manager who has led crisis communications projects for high-profile non-profit clients.
Services
- Communications audits — examining all aspects of past and current efforts
- Identifying or developing core missions and messages, reaching key audiences, and building media relations, branding and social media capacity
- Digital diagnosis
- Communications planning — mapping out next steps
- Team building with in-house staff, partners, consultants, and agencies
- Media relations — relationship-building, outreach, placement, monitoring and reporting
- Event planning, production and promotion
- Writing and editing
- Content development and distribution
- Video production and distribution (with emphasis on Internet distribution)
Representative non-profit clients
- Catapult Film Fund
- Center for Summer Learning at Johns Hopkins University
- Chicken & Egg Films
- Coalition to Keep America Connected
- Co-Pro: The Israeli Co-Production Market
- Ford Foundation
- Foundation for Rural Service
- Habitat for Humanity New York City
- Health Foundation for the Americas / National Alliance for Hispanic Health
- Jewish Story Partners
- Mexicans and Americans Thinking Together Foundation / MATT.org
- National Black Farmers Association
- No Labels
- Radio Free Europe / Radio Liberty
- Squire Family Foundation
- Sundance Institute
- Union of Concerned Scientists
Representative media placements
- Associated Press
- CBS Evening News
- CNN
- Education Week
- The New York Times
- USA Weekend Magazine
- Wall Street Journal
A few of the foundations and non-profits we've partnered with.
A small selection of the organizations the agency has supported with strategic communications, media relations, and crisis counsel.
